who’s afraid of virginia woolf?

a beautiful build

Some stories have a power that lingers long after the curtain falls, and Who’s Afraid of Virginia Woolf? is certainly one of them. Dark, witty, and painfully human, this classic play demands an environment that feels as emotionally charged as the story itself.

We were thrilled to work with Curve Theatre in Leicester on their recent production, helping to bring designer Amy Jane Cook’s stunning vision to life. Amy’s design was a colour-drenched, meticulously detailed world, perfectly capturing the mood and texture of 1960s New England. From the warmth of the palette to the carefully chosen furnishings, every element drew audiences deeper into the volatile relationship between Martha and George.

Just look at that wallpaper!

As one review beautifully noted:

“The sumptuous set and costume designs by Amy Jane Cook elevate and enhance the production, cementing the era of New England 1960s with meticulous attention to detail.”

George Kemp (Nick), Tilly Steele (Honey), Patrick Robinson (George) and Cathy Tyson (Martha).

Photography Credit: Marc Brenner

Behind that visual beauty lies something we’re particularly proud of — the collaboration that made it all happen. This build was a true meeting of minds between designer, project manager, theatre, and workshop. Every conversation, sketch, and site visit helped shape the final piece. It was a process built on trust, openness, and a shared commitment to storytelling through design.

When communication flows, creativity thrives. Together, we explored materials, finishes, and details to ensure that every surface and shade worked in harmony with the story being told on stage. That teamwork meant challenges could be solved quickly, and ideas could evolve organically — a perfect example of how collaboration transforms great design into a living, breathing space.

The finished set was more than just a backdrop; it became part of the emotional landscape of the play. Watching the actors inhabit that world — surrounded by the textures, tones, and atmosphere we’d built together — was a proud reminder of why we love what we do.

At its heart, Who’s Afraid of Virginia Woolf? is about connection, conflict, and truth. In its own way, so was this build — a testament to the power of creative collaboration and the shared passion that brings every story to life.

Photography Credit: Marc Brenner

Build and construction.